# Klaviyo Pricing 2026: Plans, Real Costs and Reviews URL: https://contentassistant.app/review/klaviyo-pricing Type: review Locale: en Published: 2026-11-06 Updated: 2026-11-07 --- > We read Klaviyo's live pricing page and three review platforms in November 2026. See what each plan costs by profile count, where the bill jumps, and what reviewers report. *Checked live, 6 and 7 November 2026* ## Klaviyo Pricing 2026: Plans, Real Costs and What Reviewers Say We read the live pricing page, three review platforms and Klaviyo's AI agent from a writer's seat. No paid account was used, and this page says so. ## Verdict **Score: 7/10** Klaviyo's Email plan starts at $20 a month for 500 active profiles and reaches $150 at 10,000, so the bill follows the size of your list, not how much you send. G2 and Capterra both show 4.6/5, while Trustpilot shows 1.6/5, mostly over billing and support. A good fit for stores that email weekly, a poor one for small newsletter senders. **Quick scores:** - Pricing clarity: 6.5/10 - Value at scale: 6/10 - Email and AI features: 8.5/10 - Customer rating record: 6.5/10 - Billing and support record: 5/10 **Pros:** - Entry plan is $20 a month, and a free plan covers 250 active profiles and 500 emails - G2 shows 4.6/5 from 1,371 reviews and Capterra 4.6/5 from 538, with segmentation and Shopify sync praised most - Composer, the built-in AI agent, drafts campaigns and audits flows, and customer-facing sends need your approval **Cons:** - Price is set by active profiles, so unengaged contacts raise the bill until you suppress them - The cost steps up fast: $150 at 10,000 profiles becomes $350 at 15,000 and $400 at 25,000 - Trustpilot shows 1.6/5 from 375 reviews, with billing disputes and support behind paid tiers as the main themes *Call to action: Visit Klaviyo* (Free plan: 250 active profiles, 500 emails a month) > **Disclosure** — Disclosure: Content Assistant has no confirmed affiliate partnership with Klaviyo at the time of publication, so the buttons on this page link to the official Klaviyo website, not to a partner link. We did not pay for a plan or run prompts inside an account. Prices, ratings and screenshots were read from live pages on November 6 and 7, 2026, and the product visuals are Klaviyo's demo workspaces. ## How we checked this - **Plan paid:** None (no paid plan used) - **Version tested:** Live pricing, Composer and email marketing pages on klaviyo.com, 6 and 7 November 2026 - **Test period:** 2026-11-06 → 2026-11-07 **Test categories:** Live pricing check, Product page capture, Multi-platform review aggregation, Recent complaint reading This is a desk check, not a test of a paid plan. We did not subscribe, so there are no latency, copy quality or deliverability numbers here. On November 6 and 7, 2026 we read Klaviyo's live pricing page, its Composer page and its email marketing page, captured each, and read the public ratings and recent reviews on G2, Capterra and Trustpilot, plus excerpts of Reddit threads. The full price ladder by profile count comes from a third-party table that quotes Klaviyo's pricing page on October 24, 2026, and we cross-checked the 1,000, 5,000, 10,000 and 25,000 points against at least two other sources. Cost per 1,000 profiles is our own division. The interface images are Klaviyo's demo data, not our account. ## Is Klaviyo priced for you? **YES if you...** - Store owners on Shopify, WooCommerce or BigCommerce who email customers every week - Teams that want flows, segments and revenue reporting in one tool - Marketers who will suppress unengaged profiles before each billing date - Small lists under 1,000 profiles, where the Email plan stays at $20 to $30 a month **NO if you...** - Newsletter writers who only need a send button and a clean template - Anyone whose list is mostly dormant contacts they will not delete - Teams that need phone support or a human on call without paying for a higher tier - Sellers in sensitive product categories: one reviewer reports an account termination over product type ## What each Klaviyo plan costs in November 2026 ### Free — $0/mo Up to 250 active profiles - 500 emails per month - $5 of Composer usage per month - $5 of mobile messages per month - Reviews for 50 orders per month - Customer Agent with 10 resolutions per month - Helpdesk with 10 tickets per month - Email support for the first 60 days ### Email — $20/mo at 500 profiles 5,000 emails a month at 500 profiles - $30 at 1,000 profiles - $100 at 5,000 profiles - $150 at 10,000 profiles (100,000 emails) - $400 at 25,000 profiles - $720 at 50,000 profiles - A/B testing, flows and segmentation - SMS, Composer, Customer Agent and Helpdesk are add-ons ### Marketing — $25/mo at 500 profiles *(Recommended on Klaviyo's page)* First month $1 for up to 5,000 profiles (limited-time offer) - Everything in Email - Social marketing for 500 profiles - Reviews with no order limit - Customer Hub for 500 profiles ### Custom — Custom Over 150,000 active profiles - Volume pricing across every product - Dedicated CSM and SLA - SSO and multi-account billing - Data warehouse sync - Enterprise-grade security and compliance **ROI breakdown:** Per 1,000 profiles the Email plan costs $40 at 500 profiles, $30 at 1,000, $20 at 5,000, $15 at 10,000 and $16 at 25,000 (our division of the list prices). It gets cheaper per head as you grow, but the monthly bill rises faster than most lists do: $150 to $400 between 10,000 and 25,000. **Hidden costs & gotchas:** - Billing counts every active profile, including unengaged ones, until you suppress them - SMS, Composer beyond $5 of monthly usage, Customer Agent and Helpdesk are add-ons on paid plans - Moving from 10,000 to 15,000 profiles takes the Email plan from $150 to $350 - One Trustpilot reviewer reports a plan upgraded after thousands of test profiles synced, with auto-upgrade switched off - Reviewers on Trustpilot say email and chat support sit behind paid tiers ## Customer ratings on three platforms Ratings and counts read on November 6 and 7, 2026. Reddit has no star score, so it is covered in the text below. *[Interactive widget — see the live page for the full experience]* *The pricing page* ## What the free plan includes on the live page The page leads with a free plan, then asks you to pick a number of active profiles. That definition is the whole pricing model, so read it before you import a list. - 250 active profiles and 500 emails a month - $5 of Composer usage and $5 of mobile messages - Reviews for 50 orders and a 10-ticket Helpdesk *The AI agent* ## Composer starts from your data, not a blank prompt In Klaviyo's own demo, the prompt 'Analyze my last 90 days of performance and identify the three biggest opportunities to increase revenue' returns three ranked recommendations tagged Critical or High, plus a draft sale-ending campaign for email and SMS. We could not run it, so this is the vendor's description. - Recommendations tied to account data such as a drop in Welcome series sign-ups - A draft campaign aimed at one audience of 2,100 profiles - Customer-facing sends need your approval before they go out *Flow audit* ## One audit prompt, five suggested fixes The second demo audits active flows: 23 flows, 3 coverage gaps and 5 opportunities. The top suggestion adds SMS to the abandoned cart flow and extends the first wait from 30 to 45 minutes, with a stated recovery gain of up to 18%. That is Klaviyo's demo number, not our measurement. - Current and Optimized views of the same flow - A conditional split by channel affinity - Accept optimizations as a single action ## What we measured - **Entry paid price:** $20 /month at 500 profiles *(Email plan, 5,000 emails a month, klaviyo.com/pricing)* - **Email plan at 10,000 profiles:** $150 /month *(100,000 emails included; matches four third-party price tables)* - **Email plan at 25,000 profiles:** $400 /month *(Matches three third-party pages quoting Klaviyo's price list)* - **Step from 10,000 to 15,000 profiles:** +$200 /month *($150 rises to $350 for 5,000 more profiles)* - **Cost per 1,000 profiles at 10,000:** $15 *($150 divided by 10)* - **Free plan sends per profile:** 2 emails a month *(500 emails across 250 profiles; the paid Email plan allows 10 per profile)* - **G2 rating:** 4.6 /5 *(1,371 reviews, 1,051 at five stars)* - **Capterra rating:** 4.6 /5 *(538 reviews; ease of use 4.5, customer service 4.3)* - **Trustpilot rating:** 1.6 /5 *(375 reviews, 58 in the last 12 months)* - **Entry price on Klaviyo's own pages:** $20 vs $60 *(Pricing page says $20; email page FAQ says $60)* > What does the free plan include on the live pricing page? 250 active profiles, 500 emails a month, $5 of Composer usage, $5 of mobile messages, Reviews for 50 orders, a Customer Agent with 10 resolutions and a Helpdesk with 10 tickets. > Klaviyo's demo prompt: Analyze my last 90 days of performance and identify the three biggest opportunities to increase revenue. Vendor demo data: three ranked recommendations (two Critical, one High) and a draft sale-ending campaign for email and SMS aimed at 2,100 profiles. > Klaviyo's demo prompt: Audit my active flows and show me what's holding back performance. Vendor demo data: 23 flows, 3 coverage gaps, 5 opportunities, and an abandoned cart fix that adds SMS and moves the wait from 30 to 45 minutes. ## Pros and cons ### Pros - **A free plan with real room to try it** — 250 active profiles, 500 emails a month, $5 of Composer usage and 10 Customer Agent resolutions, all read from the live page. - **Segmentation and store sync draw the most praise** — Capterra reviewers describe splitting wholesale from retail buyers and triggering abandoned cart flows from store data. Those are the tasks the platform is built around. - **Composer asks before it sends** — Klaviyo states that customer-facing campaigns, flows and messages require your approval before they are sent or published. This is our reading of its documentation, not a test. - **Cost per profile falls as the list grows** — From $40 per 1,000 profiles at 500 down to $15 at 10,000, by our division of the list prices. ### Cons - **Billing follows active profiles, not sends** — A Capterra reviewer notes that unengaged subscribers still raise the bill unless you clean the list rigorously. Recent Reddit threads are full of owners suppressing inactive profiles before the billing date. - **Price steps are steep above 10,000 profiles** — $150 at 10,000, $350 at 15,000 and $400 at 25,000. Two Capterra reviewers say their invoice nearly doubled after crossing 5,000 and 15,000 contacts. - **Trustpilot sits at 1.6/5 with a clear pattern** — Recent one-star reviews describe billing disputes, support behind paid tiers and account terminations. Trustpilot also notes that Klaviyo has not replied to negative reviews. - **Klaviyo's own pages disagree on the entry price** — The pricing page shows $20 a month. The email marketing page FAQ says $60. Integration counts also differ between pages: 350 or more on one, 400 or more on another. - **SMS and AI usage are extra on paid plans** — Composer beyond $5 of monthly usage, SMS, Customer Agent and Helpdesk are add-ons. The add-on prices were not visible in the page text we read. ## Final verdict **Score: 7/10** Klaviyo is built for stores that send a lot of behaviour-based email and can tie it to revenue. If that is you, the $15 per 1,000 profiles at 10,000 is fair, and the segmentation and flow tools are what G2 and Capterra reviewers rate highly. The weak spots are on the billing side. The bill follows active profiles, the steps above 10,000 are sharp, and the 1.6/5 on Trustpilot repeats three stories: surprise upgrades, support limits and account terminations. The sample is self-selected, but the pattern is hard to ignore. For a writer or small newsletter, stay on the free plan while you test, and price Omnisend, Brevo and Mailchimp at your list size before you pay. Set a reminder to suppress unengaged profiles a week before each billing date. **Dimensional scoring:** - **Pricing clarity:** 6.5/10 — Clear tiers, but two pages quote different entry prices - **Value at scale:** 6/10 — $150 at 10,000 profiles, $400 at 25,000 - **Email and AI features:** 8.5/10 — Flows, segmentation and Composer, per vendor pages and reviews - **Customer rating record:** 6.5/10 — 4.6/5 on G2 and Capterra, 1.6/5 on Trustpilot - **Billing and support record:** 5/10 — Billing disputes and support limits recur in 2026 reviews *Call to action: Visit Klaviyo* ## Update log - **2026-11-07** — Initial publication. Desk verification of live pricing, Composer and email pages, plus ratings on three platforms and Reddit excerpts. No paid account used. ## FAQ ### How much does Klaviyo cost per month? The Email plan is $20 a month at 500 active profiles, $30 at 1,000, $100 at 5,000, $150 at 10,000 and $400 at 25,000. There is also a free plan for up to 250 active profiles and 500 emails a month. Above 150,000 profiles the price is custom. ### Is there a free Klaviyo plan? Yes. The live pricing page lists a free plan with up to 250 active profiles and 500 emails a month, plus $5 of Composer usage, $5 of mobile messages and Reviews for 50 orders a month. ### What counts as an active profile in Klaviyo? Klaviyo defines it as any contact in your database that you can market to. Unengaged contacts count until you suppress them, which is why reviewers recommend cleaning the list before each billing date. ### Why does Klaviyo have 4.6/5 on G2 but 1.6/5 on Trustpilot? G2 and Capterra collect reviews from verified software users, many of them daily users, and praise segmentation and flows. Trustpilot reviews skew toward billing disputes, support limits and account terminations, and Trustpilot notes Klaviyo has not asked for reviews recently. ### Is Klaviyo worth it for a small newsletter? Usually not. The free plan covers 250 profiles and 500 emails a month, which is 2 per profile, and the paid plan is priced around store data most newsletters do not use. ### Does Klaviyo's AI cost extra? The free plan includes $5 of Composer usage a month. On paid plans Composer is listed as an add-on, and we could not read an add-on price in the page text, so confirm it before you subscribe. ### How does Klaviyo compare with Omnisend on price? At 10,000 contacts, published comparison tables show Omnisend Standard at $132 a month against $150 for Klaviyo Email, and $81 against $100 at 5,000 contacts. Those tables come from sources with a stake in the comparison, so check live prices. ### Did you test Klaviyo with a paid account? No. This is a desk check of live pages and public reviews on November 6 and 7, 2026. We did not measure send speed, copy quality or deliverability.