Real Positioning Statement Examples and How to Write One
A positioning statement keeps your brand voice consistent across every piece of copy. Six real examples, the Geoffrey Moore formula, and AI drafting tips.
8 articles by Rhiannon Dowd.
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How to Write a Content Brief That Writers Actually Use
A practical guide to writing content briefs that reduce revision rounds. Covers search intent, keyword sections, audience definition, and where AI tools help.
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How to Write a Press Release That Journalists Actually Open
The format for a press release is fixed. What changes is whether your first sentence earns the read or kills it. Here is how to write one that works.
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How to Use AI for SEO: The Workflow That Actually Works
A practical guide to using AI for SEO: keyword variants, content briefs, batch meta descriptions, and content refreshes with real time estimates for each task.
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SEO Content Development Without the Usual Overhead
From keyword intent to AI-assisted drafts and the editing pass: how to run SEO content development without the setup overhead eating your week.
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How to Run an SEO Content Audit Without Losing a Week
Run an SEO content audit in a day, not a month. Three data sources, one decision framework, and the tools that remove the manual work.
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Striking Distance Keywords: Rewrite Your Way to Page One
Pages between positions 4 and 20 are close to real traffic. Here is the writing-first method to diagnose what is holding each one back and fix it in an afternoon.
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How to Write an Objective Summary: Tips and Examples
An objective summary restates what a text says, not what you think about it. Here is a repeatable method that works whether you are summarising a report, an article, or a client brief.
